Belisol - Batibouw

When designing the trade show booth for Belisol, we deliberately flipped the perspective. After all, who really looks at a window from the outside? In everyday life, windows are experienced from the inside—often with a sheer curtain in between. And that insight formed the foundation of our concept. We created a booth made of soft, tactile curtains that subtly filter the view of the windows. It’s only when you step inside that you experience the window as you would at home: with a curtain behind it and the outdoor view as the backdrop. The soft textile structures create a cozy contrast with the hard materials of the window frames. To complete the feeling, we added airy cloud prints to the windows. The result? A warm, homely trade show booth where the Belisol family truly sees itself, and visitors immediately feel welcome.